My Sitecore Community Contributions in 2026: A Year of Learning, Sharing, and Giving Back
From Sitecore XP performance challenges to SitecoreAI, SUGCON London, and community involvement.
As 2026 comes to an end, I wanted to take a moment to look back at my contributions to the Sitecore community throughout the year.
Being recognized as a Sitecore Technology MVP eight times has been an important part of my professional journey. However, what continues to motivate me is not the recognition itself, but the opportunity to share knowledge, learn from others, and help improve the technologies we work with every day.
This year was particularly interesting because I spent time working with both traditional Sitecore XP implementations and the newer capabilities of SitecoreAI.
Here are some highlights from 2026.
1. Sharing Real-World Technical Experiences
One of my main goals has always been to write about challenges that developers and architects actually face in enterprise projects.
Throughout 2026, I published several technical articles covering different aspects of the Sitecore ecosystem.
Some of the topics included:
- Sitecore 10.4 Stress Testing: Comparing performance across QA, UAT, and Production environments, including concurrency, server resources, and scaling strategies.
- Sitecore EXM Optimization: Sharing practical lessons about improving email dispatch performance, reducing xDB errors, and increasing reliability for high-volume campaigns.
- Docker in Restricted Enterprise Environments: Explaining how to work with Sitecore containers when corporate network restrictions prevent direct access to container registries.
- Coveo for Sitecore: Highlighting important version compatibility and analytics considerations.
I believe these kinds of articles are particularly useful because they come from real technical investigations, rather than theoretical examples.
2. Exploring SitecoreAI and the Future of DXPs
Another important part of my year was exploring how Digital Experience Platforms are evolving.
With the introduction of new SitecoreAI capabilities, I spent time researching and writing about topics such as:
- Agentic Studio: How AI agents and workflow automation could change the way digital experiences are managed.
- App Studio: Why extending SaaS platforms through independent applications is becoming increasingly important.
- DXP Marketplace: How marketplaces and reusable integrations can simplify customization and reduce maintenance.
The transition from traditional, tightly coupled implementations to composable, SaaS-based architectures creates new opportunities, but also new challenges for developers and architects.
My goal has been to help the community understand these changes from a practical architectural perspective.
3. Speaking at SUGCON Europe 2026 in London
One of the highlights of my year was speaking at SUGCON Europe 2026 in London, alongside Rodrigo Peplau.
Our presentation, “Four Pillars, Four Platforms: A Practical Comparison of SitecoreAI and Its Main Competitors,” explored how SitecoreAI compares with Adobe, Optimizely, and Contentstack.
We organized the discussion around four pillars:
- Agentic AI
- App Studio
- Sitecore Connect
- Marketplace
Instead of focusing only on product features, we wanted to provide a practical framework that architects and technology leaders could use when evaluating modern DXP platforms.
We later continued this conversation at the Sitecore Strategy Happy Hour, discussing AI adoption, enterprise integration, and the future of digital experience architecture.
These opportunities to exchange ideas with other professionals are among the things I enjoy most about being part of the Sitecore community.
4. Contributing Product Feedback to Sitecore
Community contributions are not limited to writing articles or speaking at events.
As a Solutions Architect, I regularly encounter technical limitations and architectural challenges in enterprise implementations.
Throughout 2026, I worked with Sitecore Support on several investigations that resulted in registered product improvement requests.
Azure Service Bus Managed Identity Support — PDXP-21225
I requested native Microsoft Entra ID and Managed Identity authentication for Azure Service Bus in Sitecore XP, reducing reliance on SAS-based connection strings and supporting modern Azure security practices.
Publishing Service Dependency Improvements — PDXP-19647
Following a security and compliance investigation involving Sitecore Publishing Service, Sitecore registered an enhancement request to upgrade an outdated Refit dependency.
xDB Interaction Configurability — PDXP-5916
Based on performance investigations involving xDB and EXM, I proposed improvements to interaction configurability to better support enterprise scenarios involving high interaction volumes.
These requests may seem like small contributions individually, but I believe product feedback based on real implementation experience is an important way to help improve the platform.
5. Supporting the Brazilian Sitecore Community
Another important part of my year was continuing to support Sitecore User Group Brazil (SUG-BR).
My involvement included helping manage the group’s LinkedIn presence, creating promotional banners, inviting community members and speakers, and promoting events.
I also remained involved in Go-Horse, a community initiative created together with João, Rodrigo, and Roberto.
Community work often happens behind the scenes. Organizing activities, promoting events, and encouraging participation all take time, but they help keep the ecosystem active and connected.
You can learn more about Go-Horse at gohorse.tech.
6. Giving Back Through Mentorship
I also participated in the Sitecore Community Mentor Program as a mentor.
Sharing experience directly with other professionals is another way to contribute beyond publishing content.
Technical knowledge becomes more valuable when we share it, discuss different approaches, and help others navigate challenges in their own careers and projects.
Looking Ahead to 2027
For 2027, I want to continue building on these experiences.
My focus will be on exploring SitecoreAI more deeply, particularly Agentic Studio, App Studio, and Marketplace extensibility, while continuing to share practical knowledge about Sitecore XP, cloud architecture, integrations, and modern DXPs.
I also plan to keep publishing technical articles here on Stack Journal, contribute product feedback when I encounter opportunities for improvement, and remain involved in SUG-BR and other community activities.
Of course, I also hope to have more opportunities to speak at Sitecore events and connect with developers and architects from around the world.
Final Thoughts
After eight Sitecore MVP recognitions, one thing remains clear to me: being part of this community is about much more than a title.
It is about sharing what works, explaining what doesn’t, helping others avoid the same mistakes, and contributing to the evolution of the platform.
My Sitecore MVP 2027 renewal application has now been submitted, and regardless of the outcome, I am proud of the knowledge, experiences, and contributions shared throughout 2026.
Thank you to everyone who has been part of this journey, especially the Sitecore community, my fellow MVPs, and everyone involved in SUG-BR and Go-Horse.
Looking forward to another year of learning, building, and sharing!
